In the realm of home decoration, Loda Mobilya has introduced a brand-new collection brought to life by Ayşegül Hotiç, who showcases creative, eclectic, and sophisticated lines with a characteristic energy in her designs. Loda Mobilya has established a strong brand-design collaboration with Ayşegül Hotiç. For Hotiç, who believes that design is a form of expression, the fundamental principle is that the design must be sustainable. She describes the journey of imagining, designing, and producing as a long one, stating, "The ability to transform a design with a soul and unique energy into sustainable success is the cornerstone of my journey. I believe that the main issue that will enable this is the urge to look at things from a different perspective and always find the new and even newer. This curiosity for discovery can also be defined as the excitement of seeing beyond the boundaries."
The Fusion of Original and Refined Lines
Ayşegül Hotiç describes her meticulously crafted collection and collaboration with Loda: "I aimed to create a free decorating approach. My starting point in the design process was to present products with an electric spirit that could fit Loda's existing customer profile while allowing me to add my touch. Loda's dynamic and open-minded brand made my job easier and provided me the opportunity to translate my ideas into design. As a result, we created a collection consisting of pieces related to living room furniture groups, each harboring a different spirit and character. I believe this collection, which encompasses everything from dining tables to buffets and coffee tables to chairs, will bring an innovative approach to the concept of furniture."
A New Perspective in Design
With this collaboration, Loda Mobilya has opened a new window in design understanding with Ayşegül Hotiç. They showcased their new designs for the first time at the Furniture Istanbul Fair. By launching this significant collaboration, Loda Mobilya and Ayşegül Hotiç bring a reflection of the soul, passion for design, and a means of self-expression into living spaces.
Loda Mobilya Wins Two Awards at Furniture Istanbul
Furniture Istanbul, organized by Positive Fair Organization and Mosder at CNR Expo, provided a prestigious and interactive platform for the Turkish furniture industry, bringing together the country’s most important furniture brands. At the fair, Ayşegül Hotiç's design of the Impress dining room and TV unit won Loda Mobilya two awards in the Dining Room and Complementary Furniture & Accessories category.
