Modernist Life Fiction from LODA

Modern Living Design from LODA

Loda Furniture closely follows global trends while creating user-centric modern and rational living spaces. The brand emphasizes Scandinavian and loft style aesthetics, making it possible to find furniture for every area of the living space within its product range. In January, at the CNR Furniture Fair, Loda collaborated with the creative team of Elle Decoration to unveil a special project at its booth. From accessory selection to the color palette, the stand created with the creativity of Loda and Elle Decoration attracted great interest from all attendees.

Since its establishment in 2000, Loda has been highlighting its modern design line and has produced collections that embody Scandinavian and loft-style living spaces. The brand stands out with furniture produced by combining advanced technology and craftsmanship. Loda prioritizes creating user-centric rational living spaces, reflecting the excitement generated by new materials, new lines, and new perspectives in its designs. While developing new trends in production and service processes, Loda combines its innovative line with its experience in the marketing sector to continually push standards forward.

Starting the new season with a swift launch, the brand’s new collection includes technological innovations such as illuminated beds and built-in TV systems, as well as library and corner sofa systems that allow users to engage in the design process and create different combinations, along with multi-table groups. Perhaps Loda's most ambitious aspect is comfort. All sofas, chairs, and seats feature Loda's exclusive ergonomic curves designed to relax the human body. In summary, Loda brings the spirit of the season to living spaces, adding sincerity, comfort, and a unique style to every room its designs enter.

What does Loda’s product range include? Loda's product range features lighting, benches, work desks, armchairs, coffee tables, and sofa beds or standard sofas, bookshelves in various colors and sizes, kitchen tables and chairs, drawer units, glass display cabinets, and detailed coffee tables, wooden poufs, TV units, radically designed side tables, as well as all furniture for dining rooms and bedrooms.

At the CNR Furniture Fair held from January 24 to 29, the brand's stand, which introduced its new collection, became one of the most striking centers of the fair. The stand designs and accessory arrangements were carried out by the Elle Decoration team, showcasing the traces of modern urban living room by room. The series, composed of a seating group, TV unit, dining room, and bedroom, was complemented by coffee tables and poufs produced by the brand, along with lighting designs.

In the decor that carries the traces of daily life, the styling efforts made it feel as if there were people living there, allowing the 2017 living trends to shine through. The experienced and creative team of Elle Decoration thought of every detail, from domino stones to succulent corners, and from wicker baskets to clothing, creating the ideal Loda home.

Source: Elle Decoration Magazine, April 2017 Issue